TK Consulting

Business Development Cases

 

In my 30 year career in the Packaging Industry I have been part of many very interesting developments with some well known brands.

Case

Business development

Being asked to extend the life cycle of a packaging format and more or less reinventing it all over was one of my early challenges. Cardboard drums were the standard packaging format for detergent powders way back in the ‘70’s and ‘80’s. When the detergent markets changed to compact powders, there was no more future for these drums. Creating new markets for the cardboard drums like toys, garden products, BBQ products and pet foods has been the life line this packaging format desperately needed. Until today you will still find various types of round and rectangular cardboard drums for various applications on the shelf throughout the European markets.

 

Get in touch

Krekelberg 58,
4708 KP Roosendaal
the Netherlands
+31 (0)6 24 12 15 72
info@tkconsulting.nl

Krekelberg 58,
4708 KP Roosendaal
the Netherlands

+31 (0)6 24 12 15 72
info@tkconsulting.nl

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