TK Consulting

Packaging cases

 

In my 30 year career in the Packaging Industry I have been part of many very interesting developments with some well known brands. Below you’ll see just a few examples of the products I recently worked on.

Case

Pringles

As Key Account Director on the Pringles account I have seen how critically important the packaging is for many products. In this case the round can is an icon! Everywhere around the world consumers recognise the shape and associate this with a moment of indulgence.

Case

Cadbury

Famous British confectionery brand with global recognition. The hot cocoa cans have a very high seasonal demand, which was a challenge to meet in a highly competitive market.

In my role as (interim) Customer Service Director in the UK plant of the Weidenhammer Packaging Group, I was able to streamline this and deliver a sustainable relationship.

Case

Tiger Tim & Samba

Another seasonal product in a competitive market, where On Time In Full (OTIF) and cost control are critical.

Case

Cellics & Greens

Developing a well known packaging format into a distinguished product line in the beauty and health care category when budgets are limited is a challenge. With the help of an excellent designer (www.admosfeer.nl) and the clever usage of certain materials (hot foil, soft touch lacquer and beautifully printed labels) this product line has won the Product of the Year award in the National Beauty Awards in 2018, which was less than 1 year after it was launched!

Case

Belgian Chocolate

Having a discussion with a Product Developer at a Packaging Show, analysing the specific demands and offering a tailor made solution within a very short time was another nice challenge. The final can with a metalized label looks great!

Case

Pickwick Joy of Tea

After reading an article about the launch of this very nice new tea range, I made a mock up of a so called storage container. This was used as a promo with a big Dutch retailer.

Case

Belgid Or

How do you sell indulgence? Use a recognisable packaging format, upgrade to a very colourful and flamboyant design with lots of gloss and hot foil effects and there you are. Part of a series of various flavours to suit all tastes.

Get in touch

Krekelberg 58,
4708 KP Roosendaal
the Netherlands
+31 (0)6 24 12 15 72
info@tkconsulting.nl

Krekelberg 58,
4708 KP Roosendaal
the Netherlands

+31 (0)6 24 12 15 72
info@tkconsulting.nl

© 2019 TK Consulting

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